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In today’s digital age, marketing is driven by data. With Power BI, marketers can track the performance of every campaign in real time. In this blog, you'll learn how to build a marketing dashboard that showcases KPIs like impressions, conversions, ROI, and customer acquisition cost.
What You’ll Learn:
- How to connect Power BI to marketing platforms (e.g., Google Ads, Facebook Ads, Mailchimp)
- Transforming campaign data with Power Query
- Calculating ROI, CPA, CTR, and conversion rates using DAX
- Visualizing trends over time with line charts and area graphs
- Creating a lead funnel in Power BI to monitor user journey
- Best visuals for campaign performance dashboards
Pro Tip:
Use slicers to segment your campaign data by channel, region, or product to identify which audience is performing best.
🔔 Next Blog Preview:
Power BI for Supply Chain Management: Inventory Insights & Optimization
#Track campaign performance with Power BI. Monitor CTR, ROI, conversions & more. Build a real-time dashboard for marketing analytics successPower BI for marketing analytics, campaign performance dashboard, ROI in Power BI, conversion rate tracking, marketing KPIs, Power BI for digital marketing insights
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